Analyses
The Global Media Landscape and the Consumption of English-Language International News: 2019-2022
15 April 2025
This study examines the evolving media landscape in recent years, with a focus on the consumption of international news in English. It explores key aspects of the global consumer’s relationship with English-language international news—namely awareness, branding, content and platform usage. The research also considers the influence of social, economic and political factors on news consumption behaviors. Through three phases of quantitative and qualitative methods, the study reveals widespread concern over the rapid spread of misinformation in mainstream media and on social platforms, as well as growing fatigue with what is often perceived as a constant stream of negative news coverage. Findings point to a global demand for more balanced reporting that connects international events to local relevance in people’s daily lives. Additionally, effective coverage must align with audience behaviour and remain easily accessible. The study offers insights into what defines the international news consumer and examines the influence of leading news brands around the world.
